Project overview
This design concept aims to convey that a label should reflect the flavor experience even before the product is actually tasted.
We use hand-drawn illustrations that are vectorized, featuring warm and crunchy tones within a whimsical dessert-world theme — reflecting the idea that the flavor comes from a world beyond the ordinary.
01 - Background
An attractive label design is one of the most crucial elements of a product. This visual aspect determines whether a product will attract buyers or be overlooked, whether it appears authentic or not. The label reflects the quality and credibility of the production process behind it.
A poorly made label gives the impression of an unprofessional or low-quality product, while a well-designed one builds trust and emotional appeal for consumers. Through its label, a product conveys perceptions of taste, cleanliness, and brand credibility — even before it is tried.
A poorly made label gives the impression of an unprofessional or low-quality product, while a well-designed one builds trust and emotional appeal for consumers. Through its label, a product conveys perceptions of taste, cleanliness, and brand credibility — even before it is tried.
02 - explanation
“In this vape bottle label design, I want the artwork to evoke the sensation of a freshly baked dessert — as if it were created in a whimsical pastry world like Willy Wonka’s factory, where sweets and chocolates are crafted with incomparable flavor, expressed here through illustration.
I chose a hand-drawn illustration style to capture the imagination in a more emotional and immersive way. The visual impression must be both conceptually clear and intuitively appealing, allowing viewers to almost sense the delightful aroma of pastries within.
I chose a hand-drawn illustration style to capture the imagination in a more emotional and immersive way. The visual impression must be both conceptually clear and intuitively appealing, allowing viewers to almost sense the delightful aroma of pastries within.
What's this label tried to gain?
- Cultivating a sense of sweetness in the mind
- Creating the imagination of a delicious pastry flavor
- Delivering an impression of an authentic product
